leadership team
1
Jeremy Diamond
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
click to view
Co-Founder and CEO
Jeremy is a multi-award-winning strategy leader who worked with Saatchi & Saatchi, TBWA, McCann-Erickson and Ogilvy in London and New York before co-founding Distillery. Since high school he has been fascinated by the power of an idea to change the way people think and act. As reflected in his interest in the distilled simplicity of modernist and brutalist architecture, he believes that a structured, disciplined approach to strategy provides the framework for the creative leaps that transform brands and businesses.
Oaxaca Old Fashioned
2
Alison Muir
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
click to view
Co-Founder
With extensive experience in marketing, communications and innovation at GSK, Heinz, Virgin, BBH, Y&R and What If, in London and New York, prior to co-founding Distillery, Ali combines deep insight and incisive strategic thinking with an understanding of how to turn ideas into action and drive meaningful, measurable results. As a 22-time (so far) marathoner and mentor, who has conquered all the World Marathon Majors, she knows that transforming performance, whether of a business or individual, is achievable with a combination of bold ambition, steely determination and a rigorous, disciplined approach.
Manhattan, straight up
3
Paul Arnold
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
Paul’s hunger for knowledge and desire to drive positive change is evident throughout his career. As well as strategic leadership roles at Saatchi & Saatchi and Grey, he has Masters degrees in Business, Organizational Behavior and Psychotherapy and is a qualified Psychotherapist. This combination of skills allows him to peel back layers to identify underlying motivations, developing strategies and training programs that make a lasting impact because they address underlying psychological needs. Moreover, as head of one of London’s leading rowing clubs, Paul knows how to motivate a team to win.
Proper British Tea
4
Ed Cotton
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
Ed started his career in planning with McCann-Erickson in London before relocating to the US where he spent 20 years as Chief Strategy Officer at BSSP, which he helped grow into one of the US’s leading creative hotshops. As a prolific commentator and writer on brand strategy Ed shapes industry thinking about best practice and the transformational impact of technology. As a published street photographer he is also a keen observer of human behavior and contemporary culture.
Hofbräu München Lager
5
Terry Martin
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
Terry has been growing brands through marketing communications for 25+ years, combining thought and client leadership skills honed at BBDO, DDB, FCB and Ogilvy, in NY and LA. He has partnered with clients across industries including financial services, tech, pharma/healthcare, retail and hospitality. He is co-founder of Table of Content, a leading independent creative, design and production agency (and Distillery partner.) As a trustee at his high school alma mater and volunteer boys’ lacrosse coach, Terry is expert at nurturing talent and bringing out the best in teams.
Margarita, on the rocks, no salt
6
Maria McHugh
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
Maria is former Chief Strategy Officer of some of the most admired creative agencies in London and New York. She works with client leadership to realize the commercial potential of brands as multipliers of corporate culture, as well as drivers of market share. When not transforming brands she is brushing up her Italian and accelerating gender equality as a member of WACL (Women in Advertising & Communications Leadership.) She is a huge sports fan, watching Fulham FC when she can and Grand Slam tennis when she’s lucky.
Gin & Tonic
7
Neil Swan
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
click to view
Quantitative Research Director
It’s probably enough to say that Neil is a Fellow of the Market Research Society, winner of the Research Effectiveness Award and former Joint Managing Director of pioneering agency, The Research Business International. But what makes him a leader in quantitative research is his ability to use it not just to measure, but to distill insights that unlock opportunities for growth. All while teaching cooking to seniors, practicing Tai Chi, singing in an alt-folk group and finding time for skiing and the occasional game of golf or cricket.
Negroni
8
Carol Winfrey
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
click to view
Strategy Director
Carol’s breadth of experience allows her to take a 360 perspective on brand problems and ensure solutions work commercially as well as strategically. She started her career in finance before shifting to brand management with Heinz, then consulting where she worked with mid-market and growth stage companies to develop and implement growth plans. At the heart of this is a deep interest in consumer behavior and an uncanny ability to walk in people’s shoes and understand and meet their needs.
Gin & Tonic (Hendricks, with lime)
1
Co-Founder and CEO
Jeremy is a multi-award-winning strategy leader who worked with Saatchi & Saatchi, TBWA, McCann-Erickson and Ogilvy in London and New York before co-founding Distillery. Since high school he has been fascinated by the power of an idea to change the way people think and act. As reflected in his interest in the distilled simplicity of modernist and brutalist architecture, he believes that a structured, disciplined approach to strategy provides the framework for the creative leaps that transform brands and businesses.
Oaxaca Old Fashioned
2
Co-Founder
With extensive experience in marketing, communications and innovation at GSK, Heinz, Virgin, BBH, Y&R and What If, in London and New York, prior to co-founding Distillery, Ali combines deep insight and incisive strategic thinking with an understanding of how to turn ideas into action and drive meaningful, measurable results. As a 22-time (so far) marathoner and mentor, who has conquered all the World Marathon Majors, she knows that transforming performance, whether of a business or individual, is achievable with a combination of bold ambition, steely determination and a rigorous, disciplined approach.
Manhattan, straight up
3
Strategy Director
Paul’s hunger for knowledge and desire to drive positive change is evident throughout his career. As well as strategic leadership roles at Saatchi & Saatchi and Grey, he has Masters degrees in Business, Organizational Behavior and Psychotherapy and is a qualified Psychotherapist. This combination of skills allows him to peel back layers to identify underlying motivations, developing strategies and training programs that make a lasting impact because they address underlying psychological needs. Moreover, as head of one of London’s leading rowing clubs, Paul knows how to motivate a team to win.
Proper British Tea
4
Strategy Director
Ed started his career in planning with McCann-Erickson in London before relocating to the US where he spent 20 years as Chief Strategy Officer at BSSP, which he helped grow into one of the US’s leading creative hotshops. As a prolific commentator and writer on brand strategy Ed shapes industry thinking about best practice and the transformational impact of technology. As a published street photographer he is also a keen observer of human behavior and contemporary culture.
Hofbräu München Lager
5
Strategy Director
Terry has been growing brands through marketing communications for 25+ years, combining thought and client leadership skills honed at BBDO, DDB, FCB and Ogilvy, in NY and LA. He has partnered with clients across industries including financial services, tech, pharma/healthcare, retail and hospitality. He is co-founder of Table of Content, a leading independent creative, design and production agency (and Distillery partner.) As a trustee at his high school alma mater and volunteer boys’ lacrosse coach, Terry is expert at nurturing talent and bringing out the best in teams.
Margarita, on the rocks, no salt
6
Strategy Director
Maria is former Chief Strategy Officer of some of the most admired creative agencies in London and New York. She works with client leadership to realize the commercial potential of brands as multipliers of corporate culture, as well as drivers of market share. When not transforming brands she is brushing up her Italian and accelerating gender equality as a member of WACL (Women in Advertising & Communications Leadership.) She is a huge sports fan, watching Fulham FC when she can and Grand Slam tennis when she’s lucky.
Gin & Tonic
7
Quantitative Research Director
It’s probably enough to say that Neil is a Fellow of the Market Research Society, winner of the Research Effectiveness Award and former Joint Managing Director of pioneering agency, The Research Business International. But what makes him a leader in quantitative research is his ability to use it not just to measure, but to distill insights that unlock opportunities for growth. All while teaching cooking to seniors, practicing Tai Chi, singing in an alt-folk group and finding time for skiing and the occasional game of golf or cricket.
Negroni
8
Strategy Director
Carol’s breadth of experience allows her to take a 360 perspective on brand problems and ensure solutions work commercially as well as strategically. She started her career in finance before shifting to brand management with Heinz, then consulting where she worked with mid-market and growth stage companies to develop and implement growth plans. At the heart of this is a deep interest in consumer behavior and an uncanny ability to walk in people’s shoes and understand and meet their needs.