situation
Travelers was reputable but also undifferentiated, just another big insurance company that will probably let you down if you need to claim - so how to drive reappraisal and consideration of Travelers as a supportive partner that will be there for you in your time of need?
distillation
To differentiate Travelers in a distinctive and ownable way, Distillery’s strategy leveraged its name, highlighting that no matter where your journey through life takes you, Travelers will be there to protect you - brought to life in an emotional and powerful communications campaign.