situation
IHG Hotels & Resorts includes some of the world’s most popular hotel brands, but guests may not realize how many other brands they own – so how can you drive loyalty to IHG by creating a global portfolio of hotel brands that feel as welcoming as local favorites?
distillation
Building on research in the US, Europe and Asia, Distillery advised the client and its agency on developing and refining the Guest How You Guest communication campaign, retaining strategic focus while balancing multiple brands and optimizing for different regions