situation
Hiscox has a devolved organizational structure - so how to develop a new global brand model that would drive growth and get buy-in across the globe?
distillation
Bringing the global team together to identify shared aspirations and values, combined with extensive multi-country research, led Distillery to develop a new global positioning, We See The People Behind The Policy, which drove new, award-winning communication campaigns, in the UK, US and other countries