situation
SME business owners don’t want to take a chance with insurance and may prefer the personal touch of a broker – so how can you drive consideration among key verticals for a digital business insurance provider?
distillation
A combination of qualitative and quantitative research provided not only revealing insights into mindset, motivations and the purchasing journey, but also specific, actionable insights into unmet needs, allowing Distillery to advise what messaging and channels would be most effective at driving consideration within key verticals